Privacy Policy

Last updated: 20 June 2026

1. Introduction

ProActive Management (Pty) Ltd, trading as ProActive Management (registration number K2023/117204/07), is based in Durban, KwaZulu-Natal, South Africa, and operates proactivemanagement.co.za, providing AI education, business consulting, project resourcing, and related digital products and services. This policy explains what personal information we collect, why we collect it, how we use it, and the rights you have in relation to it, in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

2. Who this policy applies to

This policy applies to visitors to our website, customers who purchase our digital products or services, course and programme participants, newsletter subscribers, survey respondents, and clients of our staffing and consulting services.

3. Information we collect

We may collect contact information you provide directly, such as your name, email address and phone number, when you book a discovery call, subscribe to our newsletter, complete our survey, or purchase a product. We may collect payment-related information necessary to process an EFT order, such as proof of payment, though we do not store your banking details. We collect general information generated through your use of our website, such as pages visited, through standard analytics tools. Where you engage us for consulting, coaching or staffing services, we may collect further information governed by the relevant signed agreement.

4. How we use your information

We use your information to deliver the products, courses and services you have purchased or requested, respond to enquiries and discovery call bookings, send you the newsletter and relevant updates where you have subscribed or otherwise consented, improve our website and offering, and meet our legal, accounting and regulatory obligations.

5. Legal basis for processing

We process your personal information on the basis of your consent, the performance of a contract with you, or our legitimate business interests, in accordance with POPIA.

6. Sharing your information

We do not sell your personal information. We may share it with trusted service providers who support our operations, such as our email delivery provider and our website hosting and database providers, solely to deliver our services to you. These providers are required to protect your information and may only use it for the purposes we specify.

7. Data security

We apply reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration or disclosure.

8. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law.

9. Your rights

Under POPIA, you have the right to access the personal information we hold about you, request that it be corrected or deleted, object to its processing, and lodge a complaint with the Information Regulator of South Africa. To exercise these rights, contact us using the details below.

10. Cookies

Our website may use cookies and similar technologies to support basic functionality and understand how visitors use the site. You can control cookies through your browser settings.

11. Children

Our website and services are intended for adults. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent update.

13. Contact us

For questions about this policy or your personal information, contact us at hello@proactivemanagement.co.za.